Why do so many collectors think vintage always wins?
Because the famous stories are vintage stories. When people say Pokémon cards are an investment, they point to Wizards of the Coast cards from 1999 to 2003, like Base Set Charizard. Those cards are old, hard to find in good shape, and they've had decades to build a legend.
Modern has the opposite reputation. New sets print in huge numbers, new chase cards land every few months, and plenty of collectors have watched a card they paid up for slide after release. So the shorthand became: vintage goes up, modern crashes.
That's a fair read of what people see. But "always" is a strong word, so we checked it against prices. We followed every English single above a price floor that sold often enough to resell, at the end of each month since late 2022, and measured what you'd have kept after fees, tax and shipping.[1][2][3]
Do vintage cards actually make more money than modern ones?
Not over two years. Held for 24 months, the typical Wizards-era card returned +26% after costs, which put it third of six eras.[4] The best era was DP to XY (2007 to 2016) at +49%, followed by the EX era (2003 to 2007) at +38%.
The numbers
| Group | Value |
|---|---|
| Wizards (4,628 buys) | +26% |
| EX (3,387 buys) | +38% |
| DP to XY (4,863 buys) | +49% |
| Sun & Moon (3,268 buys) | +13% |
| Sword & Shield (1,792 buys) | +6% |
| Scarlet & Violet (646 buys) | +24% |
So the eras that did best weren't the oldest. They were the middle years: the EX sets right after Wizards, then Diamond & Pearl through XY. The typical Wizards-era result even sat a little below the +29% for every era together.
That's the core answer. Vintage held its own, but the middle result for vintage was beaten by cards from the mid-2000s and the 2010s.
Where is the vintage belief partly right?
Vintage was the steadiest era, and that part is real. Over 24 months, 76% of Wizards-era holds made money after costs, the highest share of any era. Its cautious estimate (the line a quarter of holds fell below) was +1%, the only era where even that stayed above zero.
Modern also looked rough over a single year. Scarlet & Violet cards (2023 to 2025) had a typical 12-month result of −21%, and only 35% of those holds made money. Sword & Shield (2020 to 2022) came in at −10%.
The numbers
| Group | Value |
|---|---|
| Wizards (11,478 buys) | 0% |
| EX (7,293 buys) | +9% |
| DP to XY (11,161 buys) | +8% |
| Sun & Moon (6,420 buys) | −4% |
| Sword & Shield (3,339 buys) | −10% |
| Scarlet & Violet (3,068 buys) | −21% |
Wizards-era cards held up better than that over a year: a typical result of 0%, with a cautious estimate of −20%, mild next to −47% for Scarlet & Violet. But "vintage always goes up" doesn't survive the numbers. Only 50% of Wizards-era 12-month holds made money after costs. Over one year, a vintage card was close to a coin flip.
And the best typical 12-month results again came from elsewhere: the EX era at +9% and DP to XY at +8%.
Does modern always crash?
No. Modern cards had the widest spread in both directions: the deepest losses and some of the biggest wins. The chart above shows each era's typical 24-month result. This table shows how far results spread around it.
| Era | Cautious estimate | Top quarter started at | Share that made money |
|---|---|---|---|
| Wizards era (1999 to 2003) | +1% | +60% | 76% |
| EX era (2003 to 2007) | −7% | +102% | 72% |
| DP to XY (2007 to 2016) | −2% | +117% | 74% |
| Sun & Moon (2017 to 2019) | −25% | +62% | 59% |
| Sword & Shield (2020 to 2022) | −39% | +49% | 54% |
| Scarlet & Violet (2023 to 2025) | −40% | +81% | 58% |
Look at Scarlet & Violet. A quarter of its 24-month holds did −40% or worse, yet the top quarter did +81% or better. Its typical 24-month result, +24%, landed close to the Wizards era.
Treat that one with care. The Scarlet & Violet 24-month group is small, 646 card-months, against 4,628 for the Wizards era. And the 24-month window only covers buy months from November 2022 to September 2024, so it catches those sets early in their life.
So modern doesn't always crash. It's a wider bet: more room to lose big, and more room to win big.
What does this mean for your collection?
Choose an era for how much swing you can live with, not because one era always wins. In this data, vintage came with steadiness, the middle eras came with the best typical results, and modern came with the widest range.
- If fewer bad outcomes matter most to you, Wizards-era cards had the mildest downside over 24 months.
- If the typical result matters most, DP to XY and the EX era did better than vintage in both windows.
- If you collect modern, know that Scarlet & Violet had both the deepest 12-month cautious estimate and one of the higher top quarters over 24 months.
Costs matter a lot, especially on short holds. Every number here is after fees, tax and shipping, and the same price moves look much better before costs. That's how a card that looks flat can still lose you money. Our post on how much a card has to rise before you profit walks through it.
Era is also only one piece of what a card is worth. Condition, demand and the Pokémon itself matter too, which we cover in what makes a Pokémon card valuable. If you want to see how your own cards move, Pokelit prices English and Japanese cards every night from TCGplayer prices and keeps a binder that tracks their value.
What can't this data tell you?
It can't tell you what any card will do next. These are typical results across thousands of card-months from past prices, not a forecast for any card or for the market.
It covers one market cycle, not decades. The data starts in late 2022. The 12-month numbers cover buy months from January 2023 to September 2025, and the 24-month numbers cover November 2022 to September 2024. Vintage's long history before that isn't in here, good or bad.
Because the two windows start in different months, don't compare a 12-month number with a 24-month one. The 24-month results aren't what the 12-month cards did after another year.
It also has edges. It follows TCGplayer market prices for English singles above a price floor that sold often enough to resell. Cheaper cards, Japanese cards and graded slab sales aren't part of it. Eras follow each set's release date.
How we measured
We took every English single worth $20 or more that sold often enough to resell, at the end of each month since late 2022, and followed its TCGplayer market price for 12 and 24 months, reporting the middle result, not the average, so a few huge winners can’t skew it. Eras follow the set’s release date. Each return counts what buying and selling online costs: about 5% over the market price and $1 shipping to buy, the marketplace’s fee, a little under market and $2 shipping to sell, $1 a year to store the card, and tax on any profit (28% on a card held a year or more). Sales tax isn’t included.
Data as of . Not financial advice.
Sources
- TCGplayer, TCGplayer Fees. Accessed .
- eBay, Store selling fees. Accessed .
- Internal Revenue Service, Topic no. 409, Capital gains and losses. Accessed .
- TCGplayer, TCGplayer Market Price. The price behind our figures, recorded every night by Pokelit. Accessed .
Questions
Are vintage Pokémon cards a good investment?
In our data they were the steadiest era, not the most profitable. Over 24 months, 76% of Wizards-era holds (1999 to 2003) made money after fees, tax and shipping, and the cautious estimate was +1%. But the typical result, +26%, trailed DP to XY at +49% and the EX era at +38%. These are past results from one market cycle starting in late 2022, so they describe how groups of cards did, not what any card will do.
Do modern Pokémon cards always crash in value?
No, but they swung the hardest. Over 12 months, Scarlet & Violet cards had a typical result of −21% after costs, and only 35% of holds made money. Over 24 months, the same era's typical result was +24%, with the top quarter at +81% or better and the bottom quarter at −40% or worse. That 24-month group is small, at 646 card-months, and the two windows cover different buy months, so treat it with care.
What is the best era of Pokémon cards to collect?
No single era won on every measure. Over 24 months, DP to XY (2007 to 2016) had the best typical return after costs at +49%. Over 12 months, the EX era (2003 to 2007) led at +9%. Wizards-era cards were the steadiest, with 76% of 24-month holds making money. Which one fits you depends on whether you care more about the typical result or about avoiding bad outcomes.
How did WOTC Pokémon cards do over one year?
They were flat. Wizards-era cards held for 12 months had a typical return of 0% after fees, tax and shipping, and 50% of those holds made money. The cautious estimate was −20% and the top quarter started at +21%. That's based on 11,478 card-months of English singles above our price floor, bought between January 2023 and September 2025.
Why don't the 12-month and 24-month results line up?
Because they cover different buy months. The 12-month results follow cards bought from January 2023 to September 2025, while the 24-month results follow cards bought from November 2022 to September 2024. A 24-month number isn't what the 12-month cards did after another year, so compare eras within one window, not across the two.
